According to surveys, 85% of people believe that success in life is determined by a person\’s \”people skills\”, communication skills and emotional quotient, or E.Q.
If we look at this in a business perspective, it becomes even more essential to earn the trust of customers and nurture whatever relationship we have with them. This involves doing the following:
Be Reliable
Do what you say you\’re going to do. And do that thing exactly when you say you\’re going to do it. Do it right the first time. Get the job done not a second too late. Under promise and over deliver.
Be Responsive
Make yourself available. Make yourself accessible. Be willing Help other people. Be informational and conversational.
Solve customers\’ problems.
Solve customers\’ unique problems and they will continue to be your customer. Put yourself in the customer\’s shoes and feel what they feel.
Are we construe this as making your sales and advertising campaigns all nice, warm and fuzzy?
No. It is possible to exude a certain degree of empathy and galvanize your customers to action while observing the precepts above.
For example. Let your customers know about a price increase! Now, don\’t misconstrue this as a daft strategy. This may sound silly at first, but listen – you\’ll want to give a specific date as to when you\’ll be marking things up a few dollars. They\’ll want to buy before the price increases.
Trial periods
A trial period usually works brilliantly in drawing in new customers. Offer a special deal, extra service or a lower price during your trial / introductory period.
Offer a Guarantee
People will usually buy a product only when they\’re sure that it is a risk-free trial and they have options if not satisfied. Let new customers know they can cancel for any reason before the trial period expires.
Offer free extras
Buy X and receive Y. This works with a whole range of products and services. Be sure to include an end date on your offer. This, and other polite reminders, push people on and encourage them to take action whilst still possible. Give a deadline for ordering. E.g. Order 30 widgets by the 10th and receive 15 free widgets complimentary! Just think of Garth Brooks\’ smash hit \”If Tomorrow Never Comes\” – tomorrow WILL never come if your customers keep promising to buy later, so you want a deadline for your special offer to encourage them to buy while they still can.
Offer a free complimentary gift.
And to further reward your customers for taking fast and decisive action, offer yet ANOTHER gift for free, this time a special free trinket or something for the first hundred customers or so, or maybe the first thousand.
Offer upgrades to customers
One simple line can boost your sales. \”If you order within a fortnight, you will get an upgrade to (place upgraded item here)…\”
Everybody wants a piece of the ACTION!
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Yes, they are correct – success is heavily dependent on communication, how you relate to people and your own emotional quotient, and the same applies in the business context.
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