Your company is expanding and you have restricted resources to finding the suitable candidates for the job. The internet offers a very good prospect for free job postings, but more than merely listing your job advert on these at no cost posting sites, you may want to get more resourceful by putting SEO fundamentals into the job advert as well. How do you do this?
SEO is search engine optimisation. It is a method of playing games with the algorithms of search engines such as Yahoo and Google. This indicates that if you know some strategies and apply them, you can land on the first page of Google and Yahoo in the midst of millions of other sites related to the search term.
To incorporate SEO elements into your job advertisement, you can first do a keyword analysis. This is basically to know what keyword is highly searchable for the job position you want to fill. You can make use of resources such as Google keywords and phrases Tool or Market Samurai, which are free, to be able to know what these key terms are. After obtaining an information about your search phrases, you can then use these key phrases into the meta data — titles, descriptions, etc.– of your advert.
The meta data are details on the web page of your advert that are could be seen on the search results. A title page and meta description are 2 meta data that significantly impact searches. You will need to change your meta data rewrite because a standard meta data is generated for web pages) so that it shows your keyword and not html codes. When you reword your meta data to match the key words, it will then make your page extremely crawlable by the Google spiders.
An example of a poor online job advert will read something like this: Our company can employ you now if you want to be in the role. The url will also have funny characters like www.companyname.%$$!! instead a clean url that reads www.companyname.com/engineeringjobs. Observe that engineering jobs is a valid search phrase used in the page title.
Writing an exceptional job advert means placing all essential information about the job in a clear and compelling way both for the person readers and the search engine spiders. And then after creating a great job advert, do promote it on Social Media sites. For instance, Google+ is now collaborating with Google Apps, so if you produced the job advertisement using any of the Google Apps it can get circulated in a Google+ circle. Try it!
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