Tilt forward when you face your deepest fear

No matter who you are there\’s always one thing you stop yourself from doing. It could be cold calling, it may be facing up to the simple fact the competition is investing more heavily in marketing than you or it might be something as simplistic as taking advice from others.

My deepest fear is cold calling businesses. I exaggerate not; I have spent the last week avoiding making phone calls to a listing of target prospects with bankrupt stock for sale that I definitely know that I can be useful.

So rather than calling them, I started to look at how I could maybe find them on the Web with some correctly optimised pages. Then I looked into making a mailing program. So I looked at an internet solution that would mail out letter for me.

After that, I assumed I better redesign my price list as I believed that needed to be perfect. Then yesterday I made a decision it\’d be a good idea to design a short pamphlet they could download from my web site.

I attempted to form the pamphlet in MS Word but the design was too basic so I downloaded a test version of Adobe InDesign and spent the full day recalling how to utilize the programme.

It\’s just when you write this do you realise how silly this all sounds. Avoiding picking up a phone and asking someone for a simple piece of information .

When I finally had run right out of ideas on call avoidance, I decide to nip outside and have a cigarette and consider what to say. After that I started writing down what to say.

I then have no idea what came over me. I just picked up the telephone, unrehearsed, waiting until the other side was answered and blurted out \”I wonder if you can help me a moment\”

It was not that bad. I continued for the subsequent hour going thru my list without much resistance.

I felt incredibly uncomfortable and twitchy. I suppose the fear never goes away. But I imagine your deepest fear reduces over time when you face it and flinch forward rather than heading away from it.

John Spiers writes for brands365. Brands365 offer bankrupt stock for sale thru its online membership club.